Created 2020 • Sole Designer • Adobe Illustrator/Photoshop
ecoRefresh Logo
About This Project:
Sabor Vapors' mission was to help boost the sales of this cleaner by rebranding. ecoRefresh was previously called VapeX. The owners noticed that this cleaner was not selling well as a vape-related window cleaner and asked me to rebrand it to be more eco-friendly and more of a natural look.
8oz ecoRefresh Standard Strength Label
8oz ecoRefresh Heavy Duty Strength Label
Challenges:
How do you market the numerous ways this product can be used? Not only can this just be used to clean glass, but it can be used on tires, clothes, grills, tractors, and more. I wanted to be able to visually represent that this product was a multi-purpose cleaner, without it being too overwhelming and also keep this design eco-friendly themed.
8oz ecoRefresh Spray Bottles
Solution:
Kraft paper label was my first idea, from there I needed to portray the numerous ways this product could be utilized, but how? Icons! By implementing icons into the background color and multiplying them onto the kraft background - it not only represented the eco-friendly feel Sabor Vapors wanted, but it also represented all the items the cleaner could be used on. I was careful not to include any icons that the product couldn't be used on, to not add confusion. This product ended up being a great success and the owners were very pleased with the end result. They have noticed more sales in this product since the rebranding as well.