Created 2021 • Sole Designer • Adobe Illustrator/Photoshop
Mask Mouth Mint Lip Stix Logo
About The Project:
SV CBD's goal was to release a new CBD-infused lip balm. After creating the name, and an exhilarating mint flavor, I was tasked to create the brand logo, label design, and any marketing materials (both in-store and online).
0.5oz Mask Mouth Mint Jumbo Lip Stix
Challenges:
This product was going to be released during the pandemic when mask mandates were still in effect. This in itself caused a major hurdle, how do you market a new lip balm when this is one of the last things on consumers' minds? We were experiencing a shift of the world we knew to a whole new one following the emergence of COVID-19.
Mask Mouth Mint Advertisement
Solution:
With such a heavy and trying time, the best solution for this particular project was humor. Let's bring some smiles, laughter, and giggles to those who need a break from being bombarded with new infection rates or variants. I decided to go with a pop-art and graphic novel-inspired theme to help enforce the lighthearted nature of the product. The copywriting ended up being one of my favorite parts of this project.